We take your privacy very seriously and we ask that you read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use and share personal data, your rights in relation to your personal data and on how to contact us and supervisory authorities in the event you have a complaint.

Italicised words in this privacy notice have the meaning set out in the Glossary of Terms at the end of this document.

This legislation has been enacted to safeguard the interests of consumers and other persons purchasing and being advised about investments, insurance and other financial products and in use of their personal data.  Against this backdrop, we are required to make certain regulatory and statutory declarations to you.


If instructed by you, we collect data during our initial and other meetings with you about you and your family.  We will also be collecting data about you and your family from other persons. We collect the data through note-taking and filling in of questionnaires about you and your family’s circumstances.  

We may make checks with credit rating agencies to authenticate and verify your identity and credit status.  We also make checks with Institutions with whom you have policies of insurance and investments and with your mortgage provider.  These checks are to help us with our obligations at law and generally to ensure that we provide you with advice that suits your circumstances. The scope and extent of the gathering of information from third parties depends on what type of service you are taking from us.   

Alex De Silva & Co Limited is a company registered in England and Wales (company number 9644496 whose registered office is at 158 Buckingham Palace Road, London, SW1W 9TR. Alex De Silva & Co Limited is authorised and regulated by the Financial Conduct Authority. Alex De Silva & Co Limited Financial Services Register number is 712630.


In the course of providing our service to you we may collect the following personal data when you provide it to us:

  • contact information

  • identity information

  • financial information

  • employment status

  • lifestyle information

  • health information

  • data about criminal convictions or offences

  • details of any vulnerability

  • details of your dependents and/or beneficiaries under a policy (if you are providing information about another person we expect you to ensure that they know you are doing so and are content with their information being provided to us. You might find it helpful to show them this privacy notice and if they have any concerns please contact us in one of the ways described below)

  • product details

Primarily, we use your data and data about your family’s circumstances to provide advice to you and complete transactions on your behalf.  We analyse and assess your data to maintain and develop our relationships with you.

Depending on the instructions we receive from you, we may pass your data to other professional advisers to enable us to provide advice most suited to your circumstances.  Usually, this would be referrals to local accountants, solicitors, tax advisers and sometimes to specialist advisers in the financial and insurance industry where you may benefit from the expertise of such third parties.  We, and any third party specialist advisers to whom we introduce you, will, of course, pass your data to Institutions if you agree to purchase or amend policies and products as part of the sales and advice process.

We will retain your data according to the statutory requirements for regulated products.  For instance, if you are given specialist pension advice, the data will be retained indefinitely.  If you want details of the statutory retention periods for various product types please contact us and we will obtain the latest legal position on your behalf.

We may be required to share your data with our regulator, the FCA and other third parties including our auditors.

Your data is held in our offices in computer-based and paper-based filing systems.

We also obtain personal data from other sources in the course of providing our intermediary services. Where we obtain this information from another party it is their responsibility to make sure they explain that they will be sharing personal data with us and, where necessary, ask permission before sharing information with us.

The personal data we obtain from other sources may include the following:

  • From lenders and/or product providers: product details
  • From identification and verification checking agencies: identity information sanction check information


We have a wide portfolio of financial (including mortgages) and insurance products available to us. We believe these are some of the best and most appropriate in the marketplace.

We would also like to be able to contact you so that we can further advise you of developments of new products that might be suited to you.  We also might advise you of legal developments that might make it appropriate for us, or for third parties, to give you pro-active advice about the investments, insurance and other financial products of which we are aware.   We stress that your information would only be used in this way to help us to provide a pro-active service to you. As we all know, time is precious and none of us want to be bombarded with information that is simply not relevant or which we do not require.

There may be times when we feel that a service or product may be of interest to you. In order to make you aware of these services or products, we, insurers or third parties may wish to contact you by mail or telephone so that you can make informed choices about your finances.

Your right to a copy of your personal data

You have legal rights under data protection regulation in relation to your personal data, upon payment of a fee, currently £10, to obtain a copy of the personal information that we hold about you. We may ask you for proof of identity when making a request to exercise any of these rights. We do this to ensure we only disclose information or change your details where we know we are dealing with the right individual. we can demonstrate that we have compelling legitimate interests to use the information.

If you believe that any information held is incorrect or incomplete, you should contact the Data Protection Officer at our usual address. Any information that is found to be incorrect or incomplete will be amended promptly.

Thank you for your time and we confirm that we are at all times committed to making sure that, as you are a customer of a company authorised directly by the FCA, you receive the best service and products available in the marketplace.